Upscale celebrity and media sanctuary

The SuperBowl Celebrity Greenroom—a place normally associated with alcohol, bright mirrors, and butterfly stomachs—went high-tech, soft-touch exotic this year when Rolf Lohse Global was asked to convert and manage the normally wild launch-pad into a more innovative and upscale media sanctuary. After setting up a luxury hair and makeup salon staffed with 10 of their top artists, Rolf Lohse unveiled a few components of our new ‘ThirdSpace’ mindspa project. The prototypes are part of a larger mind-spa concept of neurological brain-brightening and physiological stress-reduction applications. Even though the ground itself was literally vibrating from the bass percussions of the two rock stages on either side of the tent, a stream of cold and exhausted entertainers tried out ThirdSpace’s High Performance Deep Relaxation System. Most said they entered another dimension.

Eye of the storm

The Rolf Lohse Sanctuary rapidly became Scottsdale’s SuperBowl celebrity center as the place to meet for media, business, and event preparation. Due to the shifting schedules and hardship of abnormally cold weather, the Rolf Lohse management team found themselves dealing with an unusual mix of ever-changing demands ranging from ring-battered professional boxers to top rock groups.

With security assistance from the Arizona National Guard, the Guard themselves became enthusiastic participants of Rolf Lohse’s deep relaxation and performance enhancement systems. In addition to the National Guard, celebrities such as Jean Wyclef, Paul Oakenfold, Boenobo’s crew, John Salley (from the Best Damn Sport Show,) and World’s Championship Poker Team stayed on hand to demonstrate.