Marketing Strategy
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Striking Synergy
At Rolf Lohse Global we believe that effective marketing strategy focuses an organization’s energy on targeted market opportunities, dynamically exploits competitive advantage, and clearly reflects the synergy between customer appetites and company values. The result is then delivered through effective execution maximizing ROI (rate of return), and kept current by rapid responses to changes in the environment.
Competitive Strategy
Rolf Lohse invests far more in the continuous education of all employees than anyone else in the industry. This, combined with the relentless development of improved services, products, packaging, and merchandising, keeps both ourselves and our partners, in the winner's circle.
Target Market Strategy
Like everyone, we believe that forty is the new thirty, that fifty is the new forty and so on. Change is here to stay. Beauty and fashion lives or dies on ever shifting emotional and financial currents that sink most traditional business operations. Thorough and frequent investigations as well as the courage to immediately adapt is critical for delivering satisfaction over time.
Seasonal Strategy
Especially in the fashion and beauty industries, Rolf Lohse Global knows that it is essential to stay ahead of both the market and your competitors. Our magazines, style guides, photo collections, and direct ties to the industries premiere seasonal events ensures that Rolf Lohse is the reliable source for what’s hot and what’s not.
Full-spectrum Metrics
Evaluating the true impact of our teams hard work is the essence of continual improvement. Rolf Lohse applies a tailored combination of qualitative and quantitative metrics to the entire marketing chain. Following 'best practice' business research, we recommend that the process is delivered in the spirit of open creative development as opposed to a punitive review.
Global Marketing and Development PartnersRolf Lohse's branding objectives are leveraged into the global marketplace by long term strategic partnerships with progressive brand leaders. More |
Seizing the DayIn partnership with 944 Magazine and R-Entertainment, Rolf Lohse was asked to design and manage the 2008 SuperBowl ‘Celebrity Green Room.’ More |
Super Bowl Sanctuary by Design
Located in the center of the 944 Celebrity Village in Scottsdale, AZ, the Rolf’s Celebrity Sanctuary served as a functional full-service luxury Green Room. More |
