Cutting Through the Confusion

When Rolf Lohse Global first thought about a skin care product line, the market seemed over saturated and inauthentic. Everyone warned us off—except for our clients who said they were still desperate for affordable products that really worked and could be practically applied in the everyday world. Industry critics talk of the vast majority of money poured into packaging and marketing—and very little going into ingredients and research.

The Perfect Marketing Storm

Rolf Lohse Global sees a “perfect” marketing storm on this horizon. As the ageing population become increasingly interested in quality products that produce measurable outcomes, new innovations in science, media, communication, management, and service make it possible to offer new products once thought to be impractical. Innovation, creativity, and management become more and more key. Stagnation and habit become more and more dangerous. If a company is not aggressively moving ahead, it’s falling behind. We believe that customers respond to good science, proven results, attractive packaging, and exceptional service.

Iqoníc: Authentic Brand Development As described in this letter from Rolf Lohse Global's President: truth, intelligence, beauty, and personal integrity are the cornerstone concepts of the Iqoníc brand. More