The Brand

Core to Rolf Lohse is the conviction that a brand is far more that the thoughts consumers have when they hear your name or see your logo. The brand is the identity of an organization internally and externally. The brand is the outcome of a set of core beliefs, principles and practices manifested in the actions of every employee. The brand also has a life of its own, subject to the interactions of the organization and the marketplace.

Brand Positioning

We believe that brand positioning is the energetic act of molding, shaping, and guiding the images, associations and perceptions that the consumer applies to your products and services. The positioning is critical for those who sell the products as it is for those who buy them.

Concept and Emotion

Rolf Lohse Global also believes that an effective marketing program must also simultaneously drive customer behavior in the short term and build customer loyalty in the long term. A continuous combination of conceptual innovation and emotional reinforcement must be applied to the market place targeted to get the highest return-on-investment.

Brand Equity

We know that through the cultivation of distinctive value propositions and innovative brand communication through a resourceful and creative marketing mix, strategic brand management will generate, accumulate, and transform brand value into long-term stable brand assets.

Not Just Another Pretty Bottle When Rolf Lohse Global first thought about a skin care product line, the market seemed over saturated and inauthentic. More

Global Marketing and Development Partners Rolf Lohse branding objectives are leveraged into the global marketplace by long term strategic partnerships with progressive brand leaders. More