Powerful Development Partnership

Rolf Lohse Global and Redken 5th Avenue formed a partnership in 2007 in an effort to redefine and re-brand high-end luxury salon services and products. With Redken’s headquarters on 5th Avenue, the partnership with Rolf Lohse Global is a natural fit. Redken gives the Professional Edge: scientifically advanced products and services that combine the latest fashion and inspiration from the streets and runways of New York City!

The Professional Edge is Fashion

With a similar alignment within the fashion world as Rolf’s, Redken is at the forefront of trends and has created a strong relationship with the fashion world. As a result, Redken has become a leader in backstage beauty, sending a team of artists to create runway looks for the industry’s most prestigious designers.Using this unique position, at Rolf’s we translate the latest runway trends to new products and services for our salons.

The Professional Edge is Science

Rolf Lohse also found that our interest in 'Intelligent Beauty' and exclusive products ‘worthy of the women who use them’ are compatible with Redken’s new high-end approach. Redken was the first manufacturer to apply protein and moisture to dramatically improve weakened and sensitized hair and restore strength and shine. Built on this heritage, Redken’s pioneering research has led to the most advanced haircolor, haircare and styling products in the professional industry.

The Professional Edge is Inspiration

With amazing haircolor options, advanced haircare solutions, and creative stylers, Redken’s product collection incorporates the best in fashion and science to inspire you and your stylist to create the latest looks. Log on to Redken.com to learn more about Redken products and services.